570-acre cattle ranch in Utah, previously asking for $ 13.9 million, to be auctioned


A former tech executive turned part-time cowboy will auction a 570-acre cattle ranch surrounded by national parks later this month.

Shane Robison, a venture capital advisor who previously held executive positions at Apple, AT&T Labs and Hewlett Packard, will sell his vast piece of scenic Utah wilderness on May 26. The house, which was previously on the public market for as much as $ 13.9 million, will have a reserve price of $ 4 million.


Known as the “Wine Bar Ranch”, the property is surrounded on all sides by public parks, including the sculptural sandstone reliefs that make up the Escalante Canyons. The Dixie National Forest lies to the northwest of the estate, located in the small town of Boulder, Utah, midway between Salt Lake City and Las Vegas.

“This touches on land of national monuments,” said Trayor Lesnock, president of Platinum Luxury Auctions, which manages the sale. “You can get on your ATV and drive to the edge of the property and walk directly into the national park lands.”

The ranch, which currently raises grass-fed beef cattle, is so expansive that several lookouts along the mountainous park roads provide a bird’s eye view of the property, he added. There are now over 200 cattle on the property, including 100 mother cows, 100 calves and around 10 steers.

A huge 70,000 square foot indoor arena sits at the heart of the grounds, complete with stadium seating, a gym, and a separate entertainment lounge.

The modern main residence, built in 1999, has six bedrooms, four full bathrooms, a wine cellar and a large double height living room. The property has six additional houses and apartments in addition to the main house.

Mr. Robison, who was director of strategy and technology at HP, purchased the operating ranch as an investment and second home, Lesnock said. The county’s ownership records in the rural area are not available online, and it is not known how much Wine Bar Ranch purchased for, and when.

He first listed the ranch for almost $ 14 million in 2013 and again in 2015 for $ 10 million.

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The area has a number of large ranches owned by business leaders looking for a change of pace, Lesnock said.

“When you go out to a place like this, it creates a feeling of humility,” he said. “It probably has something to do with why you find high profile people there.”

The Miami-based auction company usually holds sales on the property, but the remoteness of this particular house required a more central auction site. The auction will take place at the Grand America Hotel in Salt Lake City.


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